KeyBank Says EasyUp Tool Has Helped Clients Save $182 Million Since 2019

KeyBank announced on Wednesday that its EasyUp tool helped clients collectively save more than $182 million since launch, with the average user saving $490 per year. 

KeyBank’s EasyUp product allows clients to round up everyday debit card purchases by up to $5, with the selected amount automatically transferred into a linked KeyBank savings account. The feature is designed to help clients steadily build savings and work toward financial goals without requiring major lifestyle changes.

“EasyUp demonstrates that small, consistent actions can lead to meaningful financial progress over time,” said Jeannie Fanning, KeyBank’s Director of Consumer Bank Relationship Growth. In addition to building a savings buffer, EasyUp users have the option to direct their saved amounts toward debt payments if desired.

KeyBank-parent KeyCorp’s (KEY) stock slipped nearly 1% on Wednesday in midday trade. On Stocktwits, retail sentiment around the company dipped to ‘neutral’ from ‘bullish’ a day ago. 

The stock has a 12-month average price target of $21.12, implying a potential upside of 12.28% from its current levels, according to Koyfin data. Analyst ratings lean cautious, with 12 ‘Hold’ recommendations outweighing eight ‘Buy’ calls and just three ‘Strong Buy’ ratings. On Wednesday, Jefferies increased its price target on KeyCorp to $21, up from $19, maintaining its ‘Hold’ rating.

The company is scheduled to report its third quarter (Q3) earnings on October 16. Wall Street is expecting earnings of $0.37 per share on revenue of $1.87 billion. This marks a 1.73% increase from the previous quarter’s revenue of $1.84 billion. 

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