Micron To Stop Selling Crucial Consumer Products As It Heightens Focus On Larger Customers

• Micron committed to supporting customers through the transition by providing continued warranty service and support for Crucial products.
• Chief Business Officer Sumit Sadana said that the company made the decision to improve supply and support for its larger and strategic customers in faster-growing segments.
• The company also said that it will deploy members from its Crucial team to existing open positions within the company to reduce the impact on its workforce.

Micron Technology, Inc. (MU) said on Wednesday that it is exiting its Crucial consumer business, and halting the sale of the brand’s products at key retailers and distributors.

The memory and storage solutions company said that it will continue to ship Crucial products to consumers through the end of February 2026. It also committed to supporting customers through the transition by providing continued warranty service and support for Crucial products.

Rationale

Micron’s Chief Business Officer Sumit Sadana said that the company made the decision to improve supply and support for its larger and strategic customers in faster-growing segments. Micron’s Crucial brand offers a wide range of memory and storage products worldwide, including an extensive range of memory options and internal and external SSDs up to 8TB.

The company is now looking to improve long-term performance by concentrating on core enterprise and commercial segments, it said.

The company also said that it will deploy members from its Crucial team to existing open positions within the company to reduce the impact on its workforce.

How Did Stocktwits Users React?

Shares of the company dropped nearly 3% at the time of writing. On Stocktwits, retail sentiment around MU stock stayed within the ‘bearish’ territory over the past 24 hours, while message volume stayed at ‘low’ levels.

A Stocktwits user termed the decision a “big mistake.”

Another termed it a “smart move” highlighting that the company is now prioritizing higher margin product.

MU stock has risen nearly 176% this year and by about 133% over the past 12 months. 

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