OpenAI Says ChatGPT Business Subscriptions In EMEA Have Grown Six-Fold, With Europe Contributing The Most: Report

• In an interview with Bloomberg, OpenAI’s Nicolai Skabo denied that there has been any detrimental effect from growing calls in the region to opt for local solutions.
• Skabo noted in the interview that most of the six-fold YoY jump in ChatGPT business subscriptions has come from Europe.
• In particular, companies operating in the finance, retail, and life sciences sectors had shown interest, according to the report.

OpenAI’s flagship chatbot, ChatGPT, has reportedly seen a six-fold year-on-year increase in business subscriptions in Europe, the Middle East, and Africa, according to the company’s enterprise lead for these regions, Nicolai Skabo.

In an interview with Bloomberg, Skabo denied that there has been any detrimental effect from growing calls in the region to opt for local solutions.

Most Growth In EMEA From Europe

Skabo noted in the interview that most of the six-fold YoY jump in ChatGPT business subscriptions in the EMEA has come from Europe. In particular, companies operating in the finance, retail, and life sciences sectors had shown interest, according to the report. It added that Danish pharmaceutical company, H. Lundbeck AS, is set to announce that it will integrate ChatGPT Enterprise across its workforce.

“We want to make sure that Europe remains competitive and so we’re continuing to lean in here.”

— Nicolai Skabo, GTM Leader, EMEA, OpenAI

OpenAI is not listed publicly at the moment. OpenAI investor Microsoft’s shares were up 0.41% in Thursday morning’s trade. Retail sentiment on Stocktwits around the two firms trended in the ‘bearish’ territory at the time of writing.

New OpenAI Partnerships In Europe

Despite a push for tech sovereignty in Europe, OpenAI has struck partnerships with various government agencies in the region. This includes making ChatGPT available to German government employees in September through SAP SE’s sovereign cloud service, and another with the U.K. Ministry of Justice to let civil servants in the country use ChatGPT.

Skabo said in the interview that more such deals are being worked upon, while denying a report stating that the growth in ChatGPT subscriptions in major European markets had flatlined. “Across the board, we’re seeing acceleration. We are not feeling those effects,” he added.

According to a disclosure by OpenAI, for the six months ending September 30, 2025, ChatGPT search had approximately 120.4 million average monthly active users in the European Union.

Also See: Rivian To Cut About 600 Jobs Amid Trump Administration’s EV Policy Shift: Report

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