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Sports Entertainment Gaming Global Corp. (SEGG) announced on Tuesday that it has filed a $179 million civil lawsuit in Tarrant County District Court against four firms that it believes participated in illegal trading activity.
SEGG in a lawsuit said that it is suing Virtu Financial Capital Markets, Virtu Americas LLC, GTS Securities and G1 Execution Services for manipulative and unlawful securities trading practices on a massive scale designed to artificially deflate the price of SEGG Media stock.
The stock of the company rose nearly 23% at the time of writing.
SEGG Media alleged in its lawsuit that the defendants’ fraudulent conduct violated state and federal securities laws, interfered with lawful price determination in the free market, and undermined investor confidence at a time when the company was executing a turnaround and advancing revenue-generating initiatives.
The company said it is seeking monetary damages, injunctive relief, and other remedies available under applicable law. SEGG said it is seeking monetary relief of nearly $179 million or less, inclusive of all damages, attorneys' fees, and costs, and interest.
“This Company will not tolerate illegal trading behavior that harms our shareholders. We have spent months building the evidentiary record, and we are now acting. This lawsuit sends a clear message: SEGG Media will aggressively defend the integrity of its stock and pursue accountability wherever the facts lead,” said Marc Bircham, Chairman of the SEGG Media Board of Directors.
Virtu Americas is not a stranger to SEC investigations having been ordered to pay a $2.5 million fine in December 2025 to settle U.S. Securities and Exchange Commission accusations, the lawsuit said.
The large market maker improperly allowed almost all employees at its broker-dealer unit access to confidential information about customers and their trades, it added.
Retail sentiment around SEGG trended in ‘bearish’ territory amid ‘extremely low’ message volume.
One user praised the company over filing the lawsuit to protect its shareholders.
One bullish user said that they are buying more shares of SEGG.
Shares in the company have fallen 89% over the past 12 months.
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