SOPA Stock Soars Pre-Market After Launch Of Live Commerce Platform Targeting A $90 Billion Market

• The company said that after rolling out its live commerce platform, it expects TMG Social to generate $10 million in revenue in 2026.
• Society Pass stated that brands using TMG Social will be able to create shoppable posts with product tags and links.
• This allows viewers to click through and buy the products in question without leaving the app.

Society Pass Inc. (SOPA) shares soared over 41% in Monday’s pre-market trade after the company announced the launch of a live commerce platform.

The company, as well as its subsidiary, Thoughtful Media Group Inc. (TMGX), launched TMG Social, a live commerce digital retail advertising platform in Thailand. Bain & Company expects the social commerce market in Southeast Asia to reach $90 billion by 2026, according to a Comms8 report citing the research firm.

“Our strategic focus remains on core sectors where TMGX has built a robust portfolio of clients over the years, including fast-moving consumer goods, Beauty & Wellness, Personal Care, and Food & Beverage,” said Kriangkrai Chaimongkol, CEO of TMGX.

TMG Social offers brands a range of options to enable their social commerce efforts, including shoppable posts, livestream shopping, and more.

Retail sentiment on Stocktwits around Society Pass trended in the ‘extremely bullish’ territory at the time of writing.

Revenue Projection

The company said that after rolling out its live commerce platform, it expects TMG Social alone to generate $10 million in revenue in 2026.

Chaimongklol stated that the company tracks gross merchandise value for each sales campaign, allowing brands to refine their strategies and develop them further for long-term sustainability.

Social Commerce Push

Society Pass stated that brands using TMG Social will be able to create shoppable posts with product tags and links. This allows viewers to click through and buy the products in question without leaving the app.

This is similar to Meta Platforms Inc.’s (META) Instagram, which has a Shops feature in the app. This allows businesses to set up a digital storefront accessible to users.

In addition, brands will have access to Livestream Shopping, which allows them to host live shopping events. Other features include hashtag challenges and a creator marketplace.

SOPA stock is up 103%% year-to-date and 101% over the past 12 months.

Also See: Kevin O’Leary Says Trump’s GDP Record Is Pretty Good — But This Economist Warns Growth Gains Aren’t Reaching Households

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