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Strategy (MSTR) drew attention on Sunday after a surge in trading volume fueled expectations that the firm could ramp up its already aggressive Bitcoin (BTC) accumulation strategy.
Michael Saylor, the company’s executive chairman, posted “Think Even Bigger” alongside a chart showing Strategy’s Bitcoin holdings approaching $59 billion. The firm is nearing the 800,000 BTC milestone.

The post came as market participants pointed to a sharp rise in trading activity. Jeff Walton, Chief Risk Officer at Strive (ASST), noted that Strategy traded about $18 billion in volume last week, a level that could support significant at-the-market equity issuance.

Based on those volumes, estimates circulating among traders suggest the company could raise between roughly $450 million and $1.8 billion, equivalent to about 5,750 to 23,000 Bitcoin depending on allocation. Some market participants, including crypto trader RunnerXBT, speculated that inflows could reach as high as $2 billion to $3 billion per week if the pace continues.
Market commentators further added that the scale of potential buying could mark a new phase in Strategy’s accumulation cycle. “Could be the largest ever,” Pete Rizzo, a Bitcoin journalist who’s popularly known by his X name, The Bitcoin Historian, wrote, adding that the firm’s acquisition pace may accelerate further from here.

The growing expectations around Strategy’s purchases come amid broader discussions about its impact on Bitcoin markets.
Adam Back, chief executive of Blockstream and the inventor of Hashcash, a proof-of-work system that later inspired key elements of Bitcoin’s design, told Cointelegraph at Paris Blockchain Week that Strategy’s approach of continuous, repeat buying has become a significant force in the market. He noted that the firm has been able to fund large acquisitions, sometimes in blocks of 10,000 Bitcoin, using a mix of financial instruments.
Back added that this strategy creates consistent buy-side pressure that can exceed the amount of new Bitcoin mined daily, reinforcing upward momentum during accumulation phases.
Strategy has increasingly relied on a combination of at-the-market equity sales and structured instruments such as its STRC perpetual preferred shares to fund its Bitcoin purchases, allowing it to scale acquisitions beyond what traditional corporate treasury strategies would typically support.
Strategy’s stock was trading down 0.16% after hours. On Friday, MSTR’s stock closed over $166. On Stocktwits, the retail sentiment around MSTR remained in the ‘extremely bullish’ zone, while chatter levels around it remained ‘high’ over the past day.
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