Tesla’s Big Japan Push: 30+ Hubs And Superchargers To Fix ‘Remarkably Low’ Sales

• Elon Musk had expressed disappointment for Tesla’s market share in Japan as early as 2024, calling it "remarkably low.” 
• Tesla’s Japanese website allows customers to purchase new models of either the company’s Model 3 sedan or the Model Y SUV. 
• However, the country is already home to many car companies including Toyota, Suzuki and Honda, making it a tight market to make inroads into.

EV giant Tesla Inc. (TSLA) is making big investments in Japan, amping up its service and supercharger network, CEO Elon Musk said on Monday.

Musk’s confirmation comes on the heels of a report from Nikkei Asia that Tesla now plans to double the number of directly operated service centers in Japan to more than 30 this year as it seeks to gain market share.

“Many of the parts in Teslas are made in Japan. Panasonic has been our biggest strategic supplier over the past 2 decades,” Musk added in his X post.

Musk’s Disappointment Over Japan Sales

The CEO had expressed disappointment for Tesla’s market share in Japan as early as 2024, calling it "remarkably low.”

"Japan is the third-largest car market in the world of any country. So we should at least have a market share proportionate to, say, other non-Japanese carmakers like Mercedes or BMW, which we do not currently have," Musk said at the time, pinning it to a lack of awareness of Tesla in the country.

In November 2025, Musk also proposed that the company’s upcoming humanoid robot called Optimus will be great for Japan. The billionaire CEO was responding to a user who opined that the robot can alleviate the huge labor shortages in the country.  

Tesla’s Offerings In Japan

Tesla’s Japanese website allows customers to purchase new models of either the company’s Model 3 sedan or the Model Y SUV, starting at 5.4 million Japanese yen and 5.6 million yen, respectively.

However, the country is already home to many car companies including Toyota, Suzuki and Honda, making it a tight market to make inroads into.

How Did Retail Traders React?

On Stocktwits, retail sentiment around TSLA stock stayed within the ‘bearish’ territory over the past 24 hours, while message volume remained at ‘high’ levels.

TSLA stock has gained 37% over the past 12 months. 

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