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EV giant Tesla Inc. (TSLA) is making big investments in Japan, amping up its service and supercharger network, CEO Elon Musk said on Monday.
Musk’s confirmation comes on the heels of a report from Nikkei Asia that Tesla now plans to double the number of directly operated service centers in Japan to more than 30 this year as it seeks to gain market share.
The CEO had expressed disappointment for Tesla’s market share in Japan as early as 2024, calling it "remarkably low.”
"Japan is the third-largest car market in the world of any country. So we should at least have a market share proportionate to, say, other non-Japanese carmakers like Mercedes or BMW, which we do not currently have," Musk said at the time, pinning it to a lack of awareness of Tesla in the country.
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