Trump Media Expands Truth+ Streaming to Roku, Samsung, And LG Smart TVs

Trump Media and Technology Group (DJT) said Thursday that its on-demand streaming service Truth+ will now be available on Roku-connected TVs. 

This comes after Truth+ launched its live TV streaming to Roku TV sets in March. 

The platform’s live and on-demand content will also be available on Samsung smart TVs manufactured since 2022 and LG smart TVs starting Thursday. 

According to Pixalate's research, Roku controlled about 38% of the U.S. streaming device market as of April. Meanwhile, Samsung and LG have significant market shares in the global smart TV market. 

Trump Media said Truth+ offers a mix of live TV and on-demand programming that includes news, entertainment, faith-based shows, weather, and documentaries.  The company describes the content as an alternative to mainstream media and “woke entertainment.” 

Truth+ was conceived as a subscription-based streaming service. It was announced in 2021 alongside the formation of Trump Media, which is backed by President Donald Trump, Andy Litinsky, and Wes Moss.

As of February 2025, Trump owned about 52% of the company’s outstanding shares through a revocable trust. 

Truth+ is only one part of the Trump Media ecosystem, which also includes its flagship social media platform, Truth Social, and Truth.Fi, a financials and fintech brand. 

Users can access Truth+ by downloading the app from their connected TV’s app store and signing in with a QR code or passcode. Existing Truth Social credentials can be used, or users can create a new account during sign-up.

Trump Media said it continues to test the platform and gather user feedback during the rollout phase. The company’s streaming technology runs on its custom-built content delivery network (CDN), rather than relying on third-party providers like AWS or Akamai. 

While this is a capital-intensive approach, it aligns with the larger vision of establishing Trump Media as free from Big Tech's influence.

Trump Media’s stock was up 1.6% in morning trade on Thursday. The shares have fallen more than 27% this year and are down over 42% in the last 12 months. 

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