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The Trade Desk Inc. (TTD) shares plunged more than 8% in Tuesday morning’s trade after Omnicom reportedly launched an audit of the company’s fees.
According to a report by AdAge, Omnicom has hired a third-party firm to undertake the audit to determine how The Trade Desk bills for advertising services. This follows the actions of Publicis last week, which stated that The Trade Desk charged hidden fees.
Retail sentiment on Stocktwits around The Trade Desk trended in the ‘neutral’ territory, with the stock among the top trending tickers on the platform at the time of writing.
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