UFC Teams With Polymarket To Launch Real-Time Fan Prediction Scoreboard

• Polymarket will be the official and exclusive prediction market partner for both UFC and Zuffa Boxing. 
• Polymarket’s integration will debut with a ‘Fan Prediction Scoreboard’ embedded in UFC broadcasts.
• Beyond live events, UFC and Polymarket will co-create a digital series titled ‘Matchup Predictions – Who’s Next?’.

TKO Group Holdings Inc. (TKO), parent company of UFC, has announced a partnership with Polymarket, naming the platform the official and exclusive prediction market partner for both UFC and the upcoming Zuffa Boxing promotion. 

The deal marks a new phase in sports fan interactivity, blending real-time audience sentiment with live events.

Fan Sentiment Goes Live

The collaboration will introduce prediction market technology directly into UFC and Zuffa Boxing broadcasts and venues, allowing fans to engage with match outcomes as events unfold. 

Polymarket’s integration will debut with a ‘Fan Prediction Scoreboard’ embedded in UFC broadcasts. The feature will transform global fan forecasts into a live data visualization, tracking shifts in audience sentiment fight-by-fight. 

TKO Group’s stock traded over 1% higher in Thursday’s premarket. On Stocktwits, retail sentiment around the stock jumped to ‘bullish’ from ‘bearish’ territory the previous day amid ‘normal’ message volume levels. 

Social Media And Storytelling Expansion

Beyond live events, UFC and Polymarket plan to co-create a digital series titled ‘Matchup Predictions – Who’s Next?’. The program will appear across UFC’s official channels on Facebook, Instagram, Threads, and X, encouraging fan debates about future fights and generating new speculative markets on the Polymarket platform. 

The series will spotlight potential challengers for top-ranked fighters immediately following their victories.

“Few sports generate emotion and debate like the UFC.”

-Shayne Coplan, Founder and CEO of Polymarket. 

Polymarket will also serve as the inaugural brand partner of Zuffa Boxing, set to launch in January 2026. The partnership will include digital activations, in-arena experiences, and fan-focused campaigns.

TKO stock has gained over 27% in 2025 and over 54% in the last 12 months. 

Also See: Disney Projects Higher Earnings, Doubles Buyback Target For 2026: Why Is The Stock Falling Today?

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