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United Spirits has breached key support and is flashing multiple bearish indicators, according to SEBI-registered analyst Prabhat Mittal.
At the time of writing, United Spirits shares were trading at ₹1,491.30, down ₹118.60 or 7.37% on the day
The analyst said the stock repeatedly took support near ₹1,500, but is now trading below that level after Maharashtra hiked excise duty on certain liquor products.
In a move likely to impact liquor prices in the state, the Maharashtra cabinet approved a 50% increase in excise duty on Indian Made Foreign Liquor (IMFL), raising it from three times the manufacturing cost to 4.5 times.
The hike affects products priced at ₹260 per bulk litre and is expected to increase annual state excise revenue by ₹14,000 crore.
Mittal added that United Spirits is trading below its 20, 50, and 200-day moving averages, which is a negative signal.
He also pointed out that the moving average convergence divergence (MACD) (12,26) indicator shows a sell signal.
The analyst recommended selling the stock at ₹1,490, with a strict stop-loss at ₹1,551 and downside targets of ₹1,400 and ₹1,350.
On Stocktwits, retail sentiment was ‘extremely bearish’ amid ‘extremely high’ message volume.
The stock has declined 10.1% so far in 2025.
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