Walmart Teams Up With OpenAI To Let Its Customers Shop On ChatGPT

Walmart Inc. (WMT) on Tuesday announced a partnership with OpenAI to allow its customers to browse through and shop for its products on ChatGPT.

The company announced that it will enable users to shop on ChatGPT via the Instant Checkout feature. “This allows customers and Sam’s Club members to plan meals, restock essentials, or discover new products simply by chatting — Walmart will take care of the rest,” said Walmart.

Terming it “agentic commerce,” Walmart said the experience will evolve, helping customers anticipate their needs before they do.

“Walmart also is empowering its associates with AI tools and training, including promoting AI literacy across its workforce as one of the first partners to embrace OpenAI Certifications and rolling out ChatGPT Enterprise to teams across the company,” the company added.

Walmart’s shares were up nearly 2% in Tuesday’s opening trade. Retail sentiment on Stocktwits around Walmart trended in the ‘bullish’ territory at the time of writing. While OpenAI is not listed, user sentiment was in the ‘neutral’ territory around the AI startup.

“For many years now, eCommerce shopping experiences have consisted of a search bar and a long list of item responses. That is about to change. There is a native AI experience coming that is multi-media, personalized and contextual,” said Doug McMillon, President and CEO, Walmart.

Walmart is neither the first nor the only company to have a tie-up such as this with OpenAI. The AI startup has partnered with Stripe to enable buyers to purchase products from Etsy Inc. (ETSY) using ChatGPT. The company also plans to soon extend this to Shopify Inc. (SHOP), according to an update in September.

“When someone places an order, ChatGPT sends the necessary details to the merchant’s backend using Agentic Commerce Protocol. The merchant accepts or declines the order, processes the payment via their existing provider, and handles fulfillment and customer support exactly as they do today,” stated OpenAI, explaining how buyers can shop through ChatGPT.

WMT stock is up 15% year-to-date and 29% over the past 12 months.

Also See: Oracle To Deploy 50,000 AMD AI Chips In A Sign Of Growing Competition For Nvidia

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