STUB Stock Sinks To All-Time Low After FTC Sues StubHub Over Alleged Deceptive Ticket Pricing Practices

• The FTC announced that StubHub has agreed to refund $10 million in fees to affected consumers.
• The agency added that StubHub’s pricing displays on its website did not include all the mandatory fees.
• The FTC has directed StubHub to process refunds within 90 days of the order date for consumers who bought tickets for live events on the platform between May 12, 2025, and May 14, 2025.

Shares of StubHub Holdings Inc. (STUB) hit a new all-time low on Thursday after the U.S. Federal Trade Commission (FTC) reportedly sued the company, alleging deceptive ticket pricing policies.

The FTC alleged that StubHub failed to display the full ticket prices to buyers.

StubHub shares were down nearly 8% in Thursday morning’s trade. Retail sentiment on Stocktwits around the company trended in the ‘bearish’ territory at the time of writing.

StubHub To Refund $10M In Fees To Consumers

The FTC announced that StubHub has agreed to refund $10 million in fees to affected consumers, making them whole.

“The Commission’s Fees Rule makes it very clear that the total price of live-event tickets must be disclosed up-front to enable consumers to make fully informed purchasing decisions,” said Christopher Mufarrige, Director of the FTC’s Bureau of Consumer Protection.

The FTC said StubHub did not clearly display the full ticket price, including for National Football League events, when the schedule was released on May 14, 2025. The agency added that StubHub’s pricing displays on its website did not include all the mandatory fees.

Eligible buyers will receive monetary relief from StubHub through a settlement and consumer redress distribution program, the FTC stated.

The agency has directed StubHub to process refunds within 90 days of the order date for consumers who bought tickets for live events on the platform between May 12, 2025, and May 14, 2025.

What Is The FTC Rule About?

Under the FTC’s rule on Unfair and Deceptive Fees, it is considered an unfair and deceptive practice for any business to offer, display, or advertise the price of a live-event ticket without clearly and prominently disclosing the total cost.

The FTC defines this total as the maximum amount a consumer must pay, including all mandatory fees and charges for the ticket and any required ancillary goods or services, excluding only taxes, shipping, and optional add-ons selected by the consumer.

The rule was announced in December 2024 and came into effect on May 12, 2025.

STUB stock is down 57% year-to-date. The Global X Guru Index ETF (GURU) is up 33% over the past 12 months, while the Vanguard Small-Cap Value Index Fund ETF (VBR) is up 28%.

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