Why Did UPWK, MCD, HUBS Stocks Plunge To 52 Week Lows Last Week?

• UPWK stock declined to $7.44 amid multiple price target cuts from analysts after the company’s Q2 guidance failed to meet expectations. 
• MCD shares fell to $274.83 in intraday trading on Friday amid growing concerns over inflation and competition from other brands. 
• HUBS stock fell to $180.50 in intraday trading due to a softer-than-expected Q2 revenue outlook.

Shares of Upwork Inc. (UPWK), McDonald's Corp. (MCD) and HubSpot Inc. (HUBS) fell to 52-week lows on Friday as the companies received a slew of price target cuts and downgrades from Wall Street shortly after they posted quarterly results.

UPWK stock plunged nearly 17% at close, while HUBS stock declined by more than 19%. MCD shares closed about 3% lower.

Wall Street Turns Cautious On Upwork

Shares of the online freelancing marketplace declined the most in three months, falling to a 52-week low of $7.44 amid multiple price target cuts from analysts after the company’s guidance failed to meet expectations. Displacement from AI also weighed on the analysts’ sentiment.

For the second quarter of 2026, Upwork said it expected revenue between $187 million and $193 million, below the $194.83 million consensus estimate, according to data from Fiscal.ai.

Scotiabank lowered the price target on Upwork to $10 from $15 and kept a ‘Sector Perform’ rating on the shares, citing a lack of revenue growth. Needham also lowered its price target on the company to $15 from $25 and kept a ‘Buy’ rating on the shares.

Roth Capital, Citizens, Canaccord, and UBS all downgraded Upwork on Friday. USB noted that the risk of expanding AI disintermediation on the platform "cannot be safely ignored," as per TheFly.

On Stocktwits, retail sentiment around UPWK shares declined from ‘extremely bullish’ to ‘bullish’ territory over the past 24 hours amid ‘extremely high’ message volumes. UPWK stock has lost more than 55% of its value this year.

McDonald’s Faces Scrutiny Amid Macro Headwinds, Competition

Shares of the fast-food chain extended a three-day decline to notch a fresh 52-week low on Friday, slipping to $274.83 in intraday trading amid growing concerns over inflation in food and labor costs, as well as competition from other brands.

RBC Capital lowered the firm's price target on McDonald's to $305 from $330 and kept a ‘Sector Perform’ rating on the shares. The analyst said that while the company's first-quarter results were solid, the brand was not immune to macro headwinds.

Wells Fargo also lowered its price target on McDonald's to $320 from $355 and kept an ‘Overweight’ rating on the shares, saying that the fresh quarterly update offered few reasons for soft sentiment to turn, considering underperformance versus rival Burger King, softer macro tone, and lower April comparable sales. At least eight other analysts lowered price targets on the firm.

However, retail sentiment around MCD shares on Stocktwits remained ‘extremely bullish’ amid ‘extremely high’ message volumes. The stock has declined more than 9% in 2026.

HubSpot Declines On Weak Guidance

Shares of the software company declined the most in a decade, falling to a 52-week low of $180.50 in intraday trading despite a 23% increase in Q1 revenue.

HubSpot provided a softer-than-expected second-quarter revenue outlook, which weighed on investor sentiment amid concerns about the impact of AI on its per-seat business model. The company guided Q2 revenue to between $897 million and $898 million, below analysts’ projections of $898.2 million, according to Fiscal.ai.

Macquarie downgraded HubSpot to ‘Neutral’ from ‘Outperform’ with a $190 price target, indicating a downside potential of about 3.7% from its last close. Jefferies lowered the price target on HubSpot to $250 from $325 and kept a ‘Buy’ rating on the shares, citing a mixed 2026 outlook, with revenue growth expected to be subdued due to headwinds from the April AI pricing model changes, one-time productivity losses, and elongating sales cycles. The stock also received downgrades and price target cuts from at least 18 other analysts after its results.

However, retail sentiment on Stocktwits for HUBS remained ‘extremely bullish’ amid ‘extremely high’ message volumes. The stock has declined more than 48% in 2026.

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