MrRonoldFrown
$CREX Kroger has its own RMN (Kroger Precision Marketing), across 2800 locations. Pacvue is the current ad management software that integrates/drives the RMN.
CRI's AdLogic CPM+ is explicitly designed to eliminate the need for external DSPs/SSPs (I.e., Pacvue). All those 3rd party transaction fees could be eliminated. In other words, CRI wants to give retailers direct demand-side access so they don't have to route ad sales through intermediaries like Pacvue.
It would be epic for CRI to land a logo like Kroger. Kroger’s capex covers the hardware. CRI integrates AdLogic CPM+ and reaps the software revenue.
Good things are coming!
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