How Does Ulta Beauty's Loyalty Program Drive Personalized Shopping?
ULTA is using AI and loyalty data to personalize shopping, deepen customer engagement and strengthen its digital experience.
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ELF Beauty Taps Skincare and Global Expansion as Growth Shifts Higher
ELF's growth profile is shifting as skincare, Rhode and international expansion gain scale, but softer core demand and cost pressures cloud visibility.
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How to Play Ulta Beauty Stock After a 24% Plunge in 6 Months?
ULTA faces macro and competitive pressures, but loyalty growth, AI initiatives and international expansion continue supporting performance.
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Ulta Beauty's Fragrance Push: Is This a Winning Growth Formula?
ULTA advances its fragrance ambitions through innovation, exclusive brands and new launches that fueled strong category growth.
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