Coca-Cola India Unveils New Video Showcasing Recycling Innovation at Maha Kumbh 2025
Coca-Cola India unveils a new video that highlights the transformation of plastic waste into practical resources at the Maha Kumbh Mela 2025. In partnership with Go Rewise, Econscious, and ReKart, Coca-Cola India is running the Maidaan Saaf campaign, which showcases how plastic waste can be recycled into useful resources that support the event and help reduce environmental impact. The video offers a closer look at the process of transforming post-consumer plastic waste into 21,500 jackets, distributed to waste workers, boatmen, and volunteers at the Maha Kumbh Mela. Filmed at the Go Rewise facility, the footage takes viewers through the journey of used PET bottles being sorted, processed, and recycled into jackets. This initiative highlights Coca-Colas commitment to sustainability by demonstrating the real-world benefits of recycling and effective waste management system. "Weve recycled over 10,000 kilograms of plastic waste, giving it a new life by turning it into yarns for jackets that protect the volunteers, waste workers, and boatmen at Maha Kumbh.