Euro Adhesives, the flagship brand of Jyoti Resins & Adhesives Ltd., and one of Indias fastest-growing names in wood adhesives category, has appointed celebrated actor Pankaj Tripathi as its first-ever Brand Ambassador. This strategic association is part of a larger vision to scale the brands national footprint and deepen its connect with consumers, professionals, and trade partners alike. Launching alongside this announcement is Euro Adhesives all-new advertising campaign, #SirfJodoNahinFayedonKeSaathJodo, a powerful articulation of the brands evolved value proposition promising not just a strong bond, but meaningful performance benefits like Fast Drying, Termite Resistance, Waterproof, Weather Proof and gives more coverage with less product usage. The 360-degree campaign goes live during May 2025 across Television, Print, Digital, and Out-Of-Home (OOH) platforms. The campaign features Pankaj Tripathi in distinct avatars a neighbourhood hardware store owner, and a discerning homeowner each film portraying a common real-world adhesive challenge solved with Euros trusted solutions for years!

Mumbai (Maharashtra) [India], April 29: Euro Adhesives, the flagship brand of Jyoti Resins & Adhesives Ltd., and one of India's fastest-growing names in wood adhesives category, has appointed celebrated actor Pankaj Tripathi as its first-ever Brand Ambassador. This strategic association is part of a larger vision to scale the brand's national footprint and deepen its connect with consumers, professionals, and trade partners alike. New 360° campaign #SirfJodoNahinFayedonKeSaathJodo set to go live from May 2025 across TV, Print, OOH & Digital Platforms.