MGI - Media & Games Invest SE is an advertising software platform with first party games content. Its main operational presence is in Europe and North America. The company combines a programmatic ad software- and data platform with its own game portfolio. The firm ad software platform covers the full value chain from advertiser to publisher and is available for various channels (in-app, mobile web, web, DOOH or connected TV). The company was founded on March 21, 2011 and is headquartered in Valletta, Malta.