PubMatic and Havas Launch the First Agentic CTV Campaign in Spain for Telefnica, Achieving 18% Lower CPM Vs Target
PubMatic (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, announces its first agentic advertising campaign in Spain, developed in partnership with Havas for client Movistar, part of Telefnica Group, a leading provider of telecommunication services...