Exchange: NYSE·Updated 10:12 AM EDT
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SO Southern Company

$83.84
$0.37
(0.44%)
Today
EarningsOct 29
Mkt Cap$96.02B
Vol359,742.00

About SO

The Southern Co is a holding company, which engages in the generation and sale of electricity. It operates through the following segments: Traditional Electric Operating Companies, Southern Power, and Southern Company Gas. The Traditional Electric Operating Companies segment refers to vertically integrated utilities that own generation, transmission and distribution facilities, and supplies electric services in the states of Alabama, Georgia, Florida, and Mississippi. The Southern Power segment constructs, acquires, owns, and manages generation assets such as renewable energy projects and sells electricity in the wholesale market. The Southern Company Gas segment distributes natural gas through natural gas distribution facilities in the states of Illinois, Georgia, Virginia, New Jersey, Florida, Tennessee, and Maryland. The company was founded on November 9, 1945, and is headquartered in Atlanta, GA.
31

Bearish Sentiment

How do you feel about SO?

SCourt
$SO Interesting graph at the bottom of the page for SO at total real returns dotcom. The very best time to buy has been in a 25-35% window of drawdown from peak. It's held up since the late 1980's. Currently, the drawdown is 13%.
3
SCourt
$SO On a monthly chart, it's been above the 200 ema since the mid-1980's. The very best long-term buys have been around the 100 ema.
2
DonCorleone77
$SO $OPEAZZX.P Georgia Power announces contract to serve OpenAI project approved Southern Company subsidiary Georgia Power announced that its contract to serve OpenAI's new project in Effingham County has been approved as part of the regulatory process with the Georgia Public Service Commission. With the projects announced to date and projected future growth in the state, Georgia Power customers are expected to see savings of at least $15 per month beginning in 2029 for the typical residential customer using 1,000 kilowatt-hours per month, an increase from the company's December 2025 commitment of $102 per year to $180 per year. The increased savings for customers are the result of projected incremental revenue from new large-load customers that is expected to provide savings of approximately $950M per year, increasing customer benefits to $2.847B over the three-year period of 2029-2031. The company's contract with OpenAI was filed with the Georgia PSC in July and includes 3,200 megawatts of new demand. Under that agreement, OpenAI will pay the full cost of the infrastructure needed to serve it and has committed up to 1,000 MW of flexible demand response, which enables Georgia Power to reduce energy delivered to the facility during periods of high demand and invest in fewer new generation resources to serve future growth.
2
HankofTroy
$SO better yet, check out $SOMN to own $SO; a bit complex with a conversion to equity formula and pays interest as a note vs QDI but solid for income/growth esp in IRA/Roth. Now with a 7.5% yield.
1
cuemark8
$SO Another year to add here. Been looking for an entry here. Didn't Georgia power commit to not price increases? Locked in 3 years? Expires in early 2028. Until then this drops. Everyday labor and energy costs are rising just to operate the business. Once that rate lock is lifted this will run again. Going to be a long cycle. New 52 week low today
Ne_O
$SO I remain mystified why it has cycled this low. Bonds aren't in inversion. Heck of a sell off.
Ne_O
$SO Long 6700 here. Not kidding. I recently went to cash and don't see much worth buying other than this. Selling March $87.5 Calls against the position.

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