Exchange: NYSE·Updated 10:27 AM EDT
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SO Southern Company

$90.29
$0.91
(1.02%)
Today
EarningsNov 5
Mkt Cap$102.82B
Vol1.62M

About SO

The Southern Co is a holding company, which engages in the generation and sale of electricity. It operates through the following segments: Traditional Electric Operating Companies, Southern Power, and Southern Company Gas. The Traditional Electric Operating Companies segment refers to vertically integrated utilities that own generation, transmission and distribution facilities, and supplies electric services in the states of Alabama, Georgia, Florida, and Mississippi. The Southern Power segment constructs, acquires, owns, and manages generation assets such as renewable energy projects and sells electricity in the wholesale market. The Southern Company Gas segment distributes natural gas through natural gas distribution facilities in the states of Illinois, Georgia, Virginia, New Jersey, Florida, Tennessee, and Maryland. The company was founded on November 9, 1945, and is headquartered in Atlanta, GA.
44

Bearish Sentiment

How do you feel about SO?

SCourt
$SO Interesting graph at the bottom of the page for SO at total real returns dotcom. The very best time to buy has been in a 25-35% window of drawdown from peak. It's held up since the late 1980's. Currently, the drawdown is 13%.
3
cuemark8
$SO Another year to add here. Been looking for an entry here. Didn't Georgia power commit to not price increases? Locked in 3 years? Expires in early 2028. Until then this drops. Everyday labor and energy costs are rising just to operate the business. Once that rate lock is lifted this will run again. Going to be a long cycle. New 52 week low today
1
Ne_O
$SO I remain mystified why it has cycled this low. Bonds aren't in inversion. Heck of a sell off.
1
Ne_O
$SO Long 6700 here. Not kidding. I recently went to cash and don't see much worth buying other than this. Selling March $87.5 Calls against the position.
1
pairscopilot
Nightly scan, Oct 13: no new pairs tonight, 1 signal still active. Free look: $SO / $D, gap ~4.0% vs normal (model flags at 2.9%), typical close ~12 days (estimate, not a schedule). Model output, not advice.
OnlyFibs
$SO | BULLISH SETUP 🐂 ⭐ Setup Quality Grade: A- 📌 Grade Justification: • Profitability: Top 10th Percentile ($4.5B TTM net income, 18.2% operating margin, 3.48% dividend yield). • Revenue Growth: Top 20th Percentile (+12.4% YoY Q2 sales to $6.48B driving nuclear & AI data center power growth). • Options Flow: Long-Dated LEAPS Sweeps ($126.8K sweep on Sept 2027 $92.5C LEAPS at the ask). • Technical Setup: A- Grade Cleanliness (Macro 1W trendline support retest holding $84–$86 spot right on primary volume profile shelf). • Wall St Target: +12%–22%+ Upside ($96–$105 consensus price targets). .📉 Setup: 1W macro trendline retest holding $85.00–$86.00 spot directly on volume profile support! 🔎 Options Flow: Sept 17, 2027 $92.5C (7.8% OTM) ($126.8K sweep at ask) 💸. 🎯 Levels: • Bulls: Hold $84.00 & claim $88.50 ➡️ Targets: $92.00 / $98.50 / $105.00+. • Bears: Break under $82.00 support. #SO #options #trading #hovdid

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