Just weeks after announcing a swath of new iPhone and iPad products, Apple got back on the stage today to announce a few more things. ๐ The company just released new Airpods, MacBook Pros, and HomePod devices.
The company’s biggest announcement today involved its long-running MacBook Pro series, which have been “completely reimagined,” according to Apple. The laptops will retail starting at $1,999.
The new high-end laptop will run on Apple’s next-gen M1 Pro silicon, a 10-core CPU which is “70% faster than its current M1 chip.”ย Apple also announced the M1 Max, which will be a higher-end version of the MacBook Pro. It’s even faster than the M1 Pro (which is already stupid fast. ๐คญ) In fact, Apple calls its latest chips the “most powerful chips“ the company’s ever built.ย
Apple also rolled out the red carpet for new AirPods, which will sport a new design, spatial audio, and wireless charging. They’ll have six hours of battery life and “more powerful bass” than previous models. ๐ถ The third-generation AirPods will retail at $179. The entry-level ones will get a price bump to $129.
Naturally, there were a few other things Apple talked up today: a $99 smart speaker called the HomePod Mini and a pretty strange $4.99 “voice plan” for Apple Music. If you’re interested, check out the extended summary from Wall Street Journal.
$AAPL stock got a 1.18% boost today.