WLFI Co-founder Witkoff Says Firm ‘Growing Like A Weed’ Amid Stablecoins, Tokenization Push

• World Liberty Financial’s Zack Witkoff said on Wednesday that the firm is expanding quickly as it expands into stablecoins and tokenized assets.
• He positions USD-backed stablecoins as key to sustaining global dollar dominance.
• Witkoff’s comments come amid an ongoing US policy push around stablecoin regulation, like the CLARITY Act.

Trump-linked World Liberty Financial’s (WLFI) Co-founder Zack Witkoff said on Wednesday that the firm was expanding rapidly as it pushes deeper into stablecoins and tokenized assets, positioning the U.S. dollar at the center of the evolving digital asset ecosystem.

“We’re growing like a weed,” Witkoff said in an interview on Fox News, outlining the company’s focus on building financial infrastructure around USD-denominated stablecoins. He said the firm’s strategy was centered on increasing global demand for the US dollar through digital assets. “We’re trying to perpetuate demand for USD around the world,” Witkoff stated, adding that stablecoins could help ensure the dollar remains the global reserve currency “for decades to come.”

WLFI’s stock was up by 5% during afternoon trading hours. On Stocktwits, the retail sentiment around WLFI remained in the ‘extremely bullish’ zone, while chatter around it stayed ‘extremely high’ over the past day. 

Stablecoins And Tokenization Drive Strategy

Witkoff described stablecoins as “the future” of financial systems, alongside a broader shift toward tokenization of real-world assets. He said WLFI was working on tokenizing high-value assets, including “some of the biggest Class A real estate projects in the world” as well as “large professional sports franchises.” The firm is also focused on expanding access to yield-generating opportunities, with Witkoff saying its goal is to “democratise yield for retail users.”

Witkoff also pointed to a future in which blockchain-based systems would enable large-scale automated transactions, stating that there could be “trillions of agents” transacting with one another. Similar projections have been made by Tether (USDT) CEO Paolo Ardoino, who has predicted that 1 trillion AI agents will eventually settle transactions with one another. 

World Liberty Financial’s strategy is centered around its dollar-pegged stablecoin USD1, which launched in March of last year. USD1 is redeemable 1:1 for US dollars and is fully collateralized by short-term US government treasuries, US dollar deposits, and other cash equivalents. On Stocktwits, retail sentiment around USD1 remained in the ‘neutral’ zone, while chatter stayed at ‘normal’ levels over the past day.

The comments come as US lawmakers advance the CLARITY Act following a bipartisan push by Senators Thom Tillis and Angela Alsobrooks, with banks warning that the proposed framework may still allow stablecoin issuers to offer yield-like incentives tied to wallet balances and holding periods, a key area WLFI is targeting as it looks to “democratise yield” for retail users.

Read also: Peter Schiff Warns STRC Crash Could Come Before Strategy Has The Chance To Sell Its Bitcoin

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