Amazon Launches 4K Ring Security Cameras, Kindle Scribe In Color, New Fire TVs – Find Out More

Amazon’s refresh of the Ring security cameras lineup brings 4K high-resolution video recording support for the first time.
A Ring security camera is seen on the fence of a home
A Ring security camera is seen on the fence of a home. (Photo by Justin Sullivan/Getty Images)
Profile Image
Rounak Jain·Stocktwits
Updated Sep 30, 2025   |   11:45 AM EDT
Share
·
Add us onAdd us on Google

Amazon.com Inc. (AMZN) unveiled a refreshed lineup of Ring security cameras on Tuesday, featuring 4K high-resolution video recording support for the first time in the brand’s portfolio.

The new Ring security cameras also come equipped with an artificial intelligence-powered pet-finding feature, turning them into community tools for pet owners.

Amazon’s shares were down more than 1% in Tuesday morning’s trade. Retail sentiment on Stocktwits around the company trended in the ‘extremely bullish’ territory.

Amazon announced Retinal Vision for the Ring security cameras, a new feature that uses advanced AI tuning to make video recordings sharper even in challenging conditions. It is also utilizing AI to transform Alexa into a smart doorbell attendant, with Alexa+ handling the conversation on the user’s behalf and inquiring about the visitor's purpose for their visit. The company says Alexa+ can also manage deliveries, provide instructions, and even identify the purpose of a visit.

The new Ring cameras also come with Search Party, an AI-powered community feature that is designed to help users reunite with their lost dogs. The feature leverages reports of a lost dog in the Ring app and then uses nearby Ring cameras to look for possible matches using AI.

Amazon’s new lineup of Ring security cameras and doorbells starts at $60 and ranges up to $500, with pre-orders beginning on Tuesday.

First Ever Color Kindle Scribe

Amazon also launched the first-ever Kindle Scribe in color, featuring a paper-like design with a thickness of 5.4 mm and a weight of 400 grams. It features an 11-inch display and is 40% faster for writing and turning pages, according to the company.

The new Kindle Scribe is priced at $430, with a higher-end model available for $630, and is expected to be made available for purchase later this year, according to the company.

New Fire TVs, Starting At $160

Amazon also unveiled new Fire TVs and a Fire TV Stick on Tuesday, featuring Alexa+ and performance upgrades.

The flagship Fire TV Omni QLED series is available in various display sizes, ranging from 50 inches to 75 inches, with prices starting at $480. The more affordable Fire TV 2-Series and 4-Series models come in several variants, with display sizes ranging from 32 inches to 55 inches, and prices starting at $160.

The Fire TV Stick 4K Select is priced at $40 and is available for pre-order starting Tuesday, with shipping expected to begin in October.

New Echo Devices With Alexa+

Amazon’s smart speaker lineup of Echo devices also received a refresh on Tuesday. The company says it has built these devices from the ground up for Alexa+, its next-generation AI assistant, which was announced in February of this year.

The new Echo devices are powered by new custom-designed silicon chips, featuring an AI Accelerator capable of running AI models in the future. Some of the features of these new Echo devices are improved conversation detection and an improved microphone array.

Amazon’s new Echo devices start at $100 and can be pre-ordered starting Tuesday, with availability beginning October 29.

AMZN stock is nearly flat year-to-date, but it has risen nearly 18% over the past 12 months.

Also See: UiPath Stock Jumps 23% After Company Announces Partnerships With Nvidia, OpenAI, Google, And Snowflake On Agentic Automation

For updates and corrections, email newsroom[at]stocktwits[dot]com.

Share
·
Add us onAdd us on Google
Read about our editorial guidelines and ethics policy