Amazon Launches 4K Ring Security Cameras, Kindle Scribe In Color, New Fire TVs – Find Out More

Amazon’s refresh of the Ring security cameras lineup brings 4K high-resolution video recording support for the first time.
A Ring security camera is seen on the fence of a home
A Ring security camera is seen on the fence of a home. (Photo by Justin Sullivan/Getty Images)
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Rounak Jain·Stocktwits
Updated Sep 30, 2025   |   11:34 AM GMT-04
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Amazon.com Inc. (AMZN) unveiled a refreshed lineup of Ring security cameras on Tuesday, featuring 4K high-resolution video recording support for the first time in the brand’s portfolio.

The new Ring security cameras also come equipped with an artificial intelligence-powered pet-finding feature, turning them into community tools for pet owners.

Amazon’s shares were down more than 1% in Tuesday morning’s trade. Retail sentiment on Stocktwits around the company trended in the ‘extremely bullish’ territory.

Amazon announced Retinal Vision for the Ring security cameras, a new feature that uses advanced AI tuning to make video recordings sharper even in challenging conditions. It is also utilizing AI to transform Alexa into a smart doorbell attendant, with Alexa+ handling the conversation on the user’s behalf and inquiring about the visitor's purpose for their visit. The company says Alexa+ can also manage deliveries, provide instructions, and even identify the purpose of a visit.

The new Ring cameras also come with Search Party, an AI-powered community feature that is designed to help users reunite with their lost dogs. The feature leverages reports of a lost dog in the Ring app and then uses nearby Ring cameras to look for possible matches using AI.

Amazon’s new lineup of Ring security cameras and doorbells starts at $60 and ranges up to $500, with pre-orders beginning on Tuesday.

First Ever Color Kindle Scribe

Amazon also launched the first-ever Kindle Scribe in color, featuring a paper-like design with a thickness of 5.4 mm and a weight of 400 grams. It features an 11-inch display and is 40% faster for writing and turning pages, according to the company.

The new Kindle Scribe is priced at $430, with a higher-end model available for $630, and is expected to be made available for purchase later this year, according to the company.

New Fire TVs, Starting At $160

Amazon also unveiled new Fire TVs and a Fire TV Stick on Tuesday, featuring Alexa+ and performance upgrades.

The flagship Fire TV Omni QLED series is available in various display sizes, ranging from 50 inches to 75 inches, with prices starting at $480. The more affordable Fire TV 2-Series and 4-Series models come in several variants, with display sizes ranging from 32 inches to 55 inches, and prices starting at $160.

The Fire TV Stick 4K Select is priced at $40 and is available for pre-order starting Tuesday, with shipping expected to begin in October.

AMZN stock is nearly flat year-to-date, but it has risen nearly 18% over the past 12 months.

Also See: UiPath Stock Jumps 23% After Company Announces Partnerships With Nvidia, OpenAI, Google, And Snowflake On Agentic Automation

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