Apple Reportedly Plans Hardware Team Shake Up To Ramp Up Future Devices As It Gears Up For Incoming CEO John Ternus

• Product design, a key part of Apple’s hardware efforts, will now be overseen by Kate Bergeron’s longtime deputies, Shelly Goldberg and Dave Pakula.
• Apple’s hardware team overhaul comes weeks before the crucial Worldwide Developers Conference next month, where the company will announce a slew of major software updates.
• Apple is expected to announce iOS 27, macOS 27, an overhaul to its digital assistant Siri, and more at this year’s WWDC, which will also be Tim Cook’s last WWDC keynote as Apple CEO.

Apple Inc.’s (AAPL) Chief Hardware Officer, Johny Srouji, is reportedly reorganizing the company’s hardware team to speed up the development of future devices.

According to a Bloomberg report citing people familiar with the matter, Srouji will implement the changes in Apple’s hardware team this month to better integrate the teams designing products with those working on in-house silicon.

Apple shares were up nearly 0.2% in Tuesday’s midday trade, a day after the stock hit a new 52-week high.

AAPL’s Hardware Shake Up

Product design, a key part of Apple’s hardware efforts, will now be overseen by Kate Bergeron’s longtime deputies, Shelly Goldberg and Dave Pakula.

Bergeron will oversee product reliability across Apple’s entire hardware portfolio. Goldberg already oversees product design for the Mac, while Pakula leads design efforts for the Apple Watch, iPad, and AirPods. Richard Dinh, a longtime deputy to John Ternus, will continue overseeing iPhone product design, the report added.

Bergeron will report to Tom Marieb, who succeeded incoming Apple CEO John Ternus as the head of hardware engineering.

Marieb will also continue overseeing several of Ternus’ former direct reports, including Apple Watch engineering head Eugene Kim, electrical engineering chief Deniz Teoman, and Vision Products Group engineering lead Paul Meade, the report stated.

Tim Cook’s Last WWDC As AAPL CEO

Apple’s hardware team overhaul comes weeks before the crucial Worldwide Developers Conference next month, where the company will announce a slew of major software updates.

Apple is expected to announce iOS 27, macOS 27, an overhaul to its digital assistant Siri, and more at this year’s WWDC. It will also be Tim Cook’s last WWDC keynote as Apple CEO.

Cook is set to step down from his position in September this year, with Ternus taking over.

How Did Retail Traders React To AAPL?

Retail sentiment on Stocktwits around Apple trended in the ‘neutral’ territory, with message volumes at ‘normal’ levels at the time of writing.

One bullish user expects that AAPL stock will end Tuesday’s trading session at $300 and $310 by the end of the week.

AAPL stock is up 10% year-to-date and 43% over the past 12 months. The S&P 500 ETF (SPY) is up 24% over the past 12 months, while the Invesco QQQ Trust ETF (QQQ) is up 35%.

The Vanguard S&P 500 ETF (VOO) and the iShares Core S&P 500 ETF (IVV) are up 24% during this period.

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