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Apple (AAPL) reportedly has plans to let developers build on its AI models to encourage new applications that make its devices more appealing.
According to a Bloomberg report, the iPhone maker is putting together a software development kit and framework that will let outsiders build AI features based on the large language models used for Apple Intelligence, which was rolled out last year.
It should be noted that delays marked Apple Intelligence’s rollout.
Sources told Bloomberg that Apple will unveil the plan at its Worldwide Developers Conference (WWDC) on June 9, alongside new versions of the iPhone, iPad, and Mac operating systems, which are part of project Solarium.
The report said that Apple opening up its local AI models to third-party developers would allow them to integrate the underlying AI technology into specific features or across their full apps.
Apple Intelligence already powers iOS and macOS features such as notification summaries, text editing, and basic image creation.
It added that Apple will initially open up its smaller models, which can run on devices, before rolling out its more advanced cloud-based AI models, which require servers.
The speculation comes during the Google I/O event, when the company’s Gemini AI model has taken center stage.
According to Bloomberg’s report, Apple’s move is part of a broader attempt to become a leader in generative AI, where the company has fallen behind. Google’s Gemini and Samsung’s AI features have gathered more support than Apple Intelligence.
Reports indicate that the initial features have not been widely used, and other AI platforms remain more powerful.
Apple’s stock edged 0.5% lower in afternoon trade. The shares are down 17% this year, but have gained more than 8% over the past 12 months.
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