Apple Pushes Further Into AI With Chatbot Plans, Wearable AI Pins: Reports

• Campos, the code name for the chatbot, will replace Siri in its current interface, as per the report. 
• The new chatbot will surpass current Siri capabilities, including a 2026 update.
• According to a separate report from The Information, Apple is developing an AI-driven wearable pin that could come to market as soon as 2027.

Apple Inc. (AAPL) is reportedly planning to overhaul its smart assistant Siri into an artificial intelligence chatbot later this year.

According to a report from Bloomberg that cited people familiar with the matter, the chatbot will be embedded deeply into Apple’s iPhone, iPad, and Mac operating systems. Campos, the code name for the chatbot, will replace Siri in its current interface, the report added.

The chatbot capabilities are likely to come later in the year, as per the report. Apple is looking to reveal the chatbot in June at its Worldwide Developers Conference and release it later in September, according to the people cited by Bloomberg.

Shares of AAPL were up 0.39% at the time of writing.

The Campos Chatbot

The move will push Apple deeper into the generative AI space, dominated by OpenAI and Google at present. The new chatbot will surpass current Siri capabilities, including a 2026 update, as per the report.

Users will be able to activate the new chatbot service just as they do with Siri now, saying “Siri” or by pressing and holding the side button on their iPhone or iPad.

Campos, which will support both voice and text input, will be the flagship new feature across Apple’s next-generation operating systems. Apple plans to embed it into iOS 27 and iPadOS 27, code-named Rave, as well as macOS 27, which is internally called Fizz, according to Bloomberg. Apart from the chatbot interface, Apple’s operating systems won’t see any other big changes this year.

Within the company, the chatbot is being tested as a standalone Siri app, similar to ChatGPT’s and Gemini’s App Store versions. The company will not offer that to customers yet, as per the report. Instead, Campos will be integrated across its operating systems, like Siri, as per Bloomberg.

Apple’s Wearable Pin

Apple is reportedly developing an AI-driven wearable pin about the size of an AirTag, featuring multiple cameras, along with a speaker, microphones, and wireless charging.

The device could come to market as soon as 2027, according to a report from The Information that cited people familiar with the project.

The development is reportedly in very early stages and could potentially be canceled as well. However, Apple seeks to push this forward faster than usual in a bid to stay ahead of OpenAI, as per the report. The company plans to make about 20 million units at launch.

The AI push comes as OpenAI is working on its own AI-powered devices including earbuds, Meta Platforms is selling AI-assisted smart glasses, and Google is planning its own smart glasses, in partnership with Samsung.

The iPhone maker is working on other pin AI-powered products, including AirPods with enhanced sensors, a security camera, smart glasses, and augmented reality glasses, The Information said, citing people familiar with the projects. The company is also developing a home product with a small display, speakers, and a robotic swiveling base that will have AI features and is looking to release it as soon as this spring, as per the report.

How Did Stocktwits Users React?

On Stocktwits, retail sentiment around AAPL shares was in the ‘bullish’ territory amid ‘high’ message volumes.

Shares of AAPL have gained over 11% in the past year.

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