BF.B Stock Reverses Course Into Green On Report Of $15B Buyout Offer

According to a report from The Wall Street Journal, citing people familiar with the matter, Sazerac offered Brown-Forman $32 a share.
In this photo illustration, the Brown-Forman Corporation logo is seen displayed on a smartphone screen. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images)
In this photo illustration, the Brown-Forman Corporation logo is seen displayed on a smartphone screen. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images)
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Anan Ashraf·Stocktwits
Published Apr 15, 2026   |   3:11 PM EDT
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B-class shares of Brown-Forman (BF.B) leapt into green territory on Wednesday, gaining 2%, following reports that Sazerac has offered to buy the company for around $15 billion.

According to a report from The Wall Street Journal, citing people familiar with the matter, Sazerac offered Brown-Forman $32 a share.

WSJ reported last week that Sazerac approached the Jack Daniel’s maker for a potential deal. Last month, the paper also reported that Brown-Forman is discussing a mostly-stock deal with French spirits-maker Pernod Ricard.

Brown-Forman confirmed the talks and said that the deal would be akin to a “merger of equals,” while also adding that the parties have not yet agreed on the terms.  

Sazerac is a family-owned American distiller known for producing a wide range of spirits. Its brands include Buffalo Trace bourbon, and Fireball Cinnamon Whisky. Like Brown-Forman, it is also headquartered in Louisville.

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