CNBC-TV18 newsbreak confirmed: Flipkart sells 6% stake in Aditya Birla Lifestyle via ₹998 crore block deal

Flipkart Investments Pvt Ltd on Monday sold a 6% stake in Aditya Birla Lifestyle Brands Ltd for about ₹998 crore through a block deal on the exchanges, exchange data showed.

The transaction confirms a CNBC-TV18 newsbreak on Sunday.

Also Read: Flipkart to offload 6% stake in Aditya Birla Lifestyle via block deal worth $112 million

The shares were sold at an average price of ₹136.45 apiece, a discount of 7% to the stock's closing price today.

The block sale saw strong interest from domestic institutions.

SBI Life Insurance purchased 1.7 crore shares for ₹236 crore, Nippon India Mutual Fund bought 1.8 crore shares for ₹241 crore, and ICICI Prudential Asset Management acquired 1.9 crore shares for ₹260 crore, according to the data.

Following the sale, Flipkart’s shareholding in Aditya Birla Lifestyle Brands is estimated to have fallen to around 19% from 25% earlier.

Aditya Birla Lifestyle Brands, part of the Aditya Birla Group, operates in the premium apparel and lifestyle segment and manages brands across men’s and women’s wear categories.

The transaction underscores rising investor appetite for consumer-facing businesses ahead of the festive season, with fund houses betting on sustained demand growth in the fashion and lifestyle space.

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