Disney To Invest $1 Billion In OpenAI – Users Can Now Create Videos Starring Hundreds Of Iconic Marvel, Pixar, Star Wars Characters

• Disney will use OpenAI’s APIs to build new products, tools, and experiences, including for Disney+, and also deploy ChatGPT for its employees.
• Apart from generating Sora videos based on Disney and other characters owned by the company, fans will be able to watch curated selections of Sora-generated videos on Disney+.
• OpenAI and Disney will also collaborate to leverage the AI startup’s models to deliver new experiences to Disney+ subscribers.

The Walt Disney Co. (DIS) on Thursday announced a $1 billion equity investment in OpenAI, allowing users to generate and share social videos of more than 200 Disney, Marvel, Pixar, and Star Wars characters using the Sora AI video generator.

According to the agreement entered into between Disney and OpenAI, the former will also receive warrants to purchase additional equity in the AI startup.

In addition to a three-year licensing agreement, Disney will also become a major customer of OpenAI, the two companies said in a joint statement. Disney will use OpenAI’s APIs to build new products, tools, and experiences, including for Disney+, and also deploy ChatGPT for its employees.

Disney shares were up more than 1% in Thursday morning’s trade, while OpenAI is not publicly listed. Retail sentiment on Stocktwits around Disney trended in the ‘bearish’ territory, while users felt ‘neutral’ about OpenAI t the time of writing.

Partnership Details

Apart from generating Sora videos based on Disney and other characters owned by the company, fans will be able to watch curated selections of Sora-generated videos on Disney+.

“Bringing together Disney’s iconic stories and characters with OpenAI’s groundbreaking technology puts imagination and creativity directly into the hands of Disney fans in ways we’ve never seen before, giving them richer and more personal ways to connect with the Disney characters and stories they love,” said Disney CEO Bob Iger.

OpenAI and Disney will also collaborate to leverage the AI startup’s models to deliver new experiences to Disney+ subscribers.

Which Characters Will Be Available?

Disney stated that over 200 characters owned by the company will be available to OpenAI users. This includes Mickey Mouse, Minnie Mouse, Lilo, Simba, Mufasa, and Frozen, among others.

From the Marvel universe, characters such as Black Panther, Captain America, Deadpool, Iron Man, and Loki, among others, will be available.

Apart from creating videos using prompts in the Sora tool, users will also be able to generate images using ChatGPT, the company said.

DIS stock is down 1% year-to-date and 4% over the past 12 months.

Also See: Elon Musk Reveals Where He Is Allocating Most Of His Time At Tesla: ‘AI5 Will Be Good, AI6 Will Be Great’

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