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The number of retail traders following ECD Automotive Design (ECDA) more than doubled in 24 hours after the company unveiled a new high-performance drivetrain option — a 700+ horsepower BLUEPRINT V8 — for its custom Defender and Range Rover Classic builds.
ECD shares closed up 4.2% at $0.37 on Wednesday, before rising another 5.4% to $0.39 in after-hours trading. The company’s market capitalization stands at just over $13 million.
The new engine option available for recent commissions features an integrated supercharger, enhanced cooling, and reinforced drivetrain components.
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Client demand guided the company's choice to introduce this configuration, which also reflects its expertise with LS-based systems.
ECD has begun producing its first 700HP Defender for its initial customer.
The company is expanding its custom product range while performance-focused buyers show increased interest.
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Last week, ECD revealed "Project Big Sky," a custom Defender 110 finished in Fiat Light Blue from its Florida factory.
This build includes a 2+2+4 seating arrangement with leather-trimmed Corbeau Trailcat seats and cargo areas finished in wood paneling.
Shortly after, the company presented "Project Beach Patrol," which is a soft-top Defender 90 created specifically for warm-weather cruising activities.
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On Stocktwits, retail sentiment was ‘extremely bullish’ amid a 343% surge in 24-hour message volume.
One user pointed to a sudden spike in activity, noting that volume had surged to 10 times the daily average alongside a sharp intraday price swing.
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Another user described prices below $0.44 as a buying opportunity, advising others to hold their positions and remain disciplined as the stock potentially climbs.
The stock has declined 60.6% so far in 2025.
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