Netflix Cofounder Reed Hastings Sells Stock Worth Nearly $38M – NFLX Stock Eyes A Three-Day Red Streak

Hastings sold the shares in accordance with a trading plan he adopted in 2023.
A smartphone displays the logo of Netflix Inc. (Photo illustration by Cheng Xin/Getty Images)
A smartphone displays the logo of Netflix Inc. (Photo illustration by Cheng Xin/Getty Images)
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Ahmed Farhath·Stocktwits
Published May 05, 2026   |   1:28 PM EDT
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  • Reed Hastings sold 407,550 shares worth $37.96 million, an SEC filing shows.
  • The shares were sold in three transactions at average prices of $92.283, $93.5427, and $94.1689 per share.
  • The stock has fallen by more than 15% since reporting first-quarter earnings last month.

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Shares of Netflix (NFLX) are on track to close down for a third consecutive trading session on Tuesday after the streaming giant disclosed a share sale by its co-founder, Reed Hastings.

On Monday, after markets closed, the company filed a Form 4 with the Securities and Exchange Commission, showing that Hastings sold 407,550 shares worth $37.96 million, pursuant to a trading plan he adopted in August 2023.

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The shares were sold in three transactions at average prices of $92.283, $93.5427, and $94.1689 per share.

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NFLX Share Buyback

Last month, in a regulatory filing, Netflix said it would buy back an additional $25 billion in stock, on top of the $6.8 billion remaining under its 2024 repurchase program.

The shares have taken a beating since the company reported first-quarter (Q1) results, in which its profit missed estimates. That, coupled with a tepid forecast, dampened investor sentiment and triggered a selloff. Since reporting earnings on April 16, NFLX stock has fallen by over 15%.

In Q1, revenue came in at $12.25 billion, ahead of the Fiscal AI estimate of $12.17 billion, and earnings per share of $1.23 were below the $1.32 estimate.

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For the full year, the company’s revenue forecast range of $50.7 billion to $51.7 billion was unchanged. The midpoint remains below the $51.41B estimate.

Netflix also warned in its shareholder letter that the second quarter (Q2) will have the highest year-over-year content amortization growth rate in 2026, before decelerating to mid- to high-single-digit growth in the second half of the year. That led it to forecast a lower Q2 operating margin of 32.6%, compared with 34.1% last year.

What Retail Traders Think About NFLX

On Stocktwits, retail sentiment about NFLX turned ‘neutral’ from ‘bullish’ while message volumes rose nearly sixfold over the last 24 hours.

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One user on the platform sees the current dip as a buying opportunity.

One bearish user thinks the stock could touch $82 during a second wave of selloff.

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NFLX stock is down 6% so far this year and has lost more than 22% over the past 12 months.

On Wall Street, only one out of 50 analysts covering the stock has rated it a ‘Sell.’ Twelve analysts have rated it a ‘Hold,’ and 37 have a ‘Buy’ or higher rating, as per Koyfin.

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At the time of writing, over 26.40 million NFLX shares changed hands on the Nasdaq, below its three-month average trading volume of 45.62 million shares.

For updates and corrections, email newsroom[at]stocktwits[dot]com.

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