RUM Stock Heads For Best Day In 15 Months — What's Retail Betting On?

• The deal would combine Rumble’s video platform, advertising network, and cloud ambitions with Northern Data’s GPU infrastructure and data centers, forming an integrated AI and cloud platform. 
• Rumble said the transaction positions it to meet rising demand for AI compute and expand partnerships with hyperscalers. 
• Retail traders on Stocktwits actively cheered the deal as a positive for the company.

Shares of video platform Rumble Inc. (RUM) surged more than 21% on Thursday, poised for the highest climb since 23 Dec. 2024, as investors turned optimistic on its planned acquisition of artificial intelligence infrastructure company Northern Data AG.

Retail chatter around RUM stock jumped by over 200% in the past 24 hours, according to Stocktwits data, rising from ‘high’ to ‘extremely high’ levels as users actively discussed the impact of the acquisition.

Rumble is a Canadian video-sharing platform that is positioned as an alternative to Alphabet Inc.’s (GOOG, GOOGL) YouTube. It has a partnership with Trump Media & Technology Group Corp. (DJT) and provides cloud services that host the President’s Truth Social platform.

Rumble's AI Pivot

On April 13, Rumble said that it had launched its previously announced exchange offer to acquire all outstanding shares of German AI infrastructure company Northern Data AG, indicating a major push towards its own AI ambitions. Under the deal, Northern Data shareholders will get 2.0281 Rumble Class A shares for each Northern Data share. The tender period runs through May 9, 2026.

The deal would combine Rumble’s video platform, advertising network, and cloud ambitions with Northern Data’s GPU infrastructure and data centers, forming an integrated AI and cloud platform.

The company said the transaction positions it to meet rising demand for AI compute and expand partnerships with hyperscalers. If completed, the acquisition would significantly accelerate Rumble’s pivot beyond digital media into AI infrastructure.

Rumble also said that its strategy is supported by its relationship with blockchain platform Tether, which has invested nearly $1 billion in Rumble and plans to utilize its GPU services for its own AI initiatives.

What Is Retail Saying?

On Stocktwits, retail sentiment around RUM stock was in the ‘extremely bullish’ territory at the time of writing.

One bullish user said that RUM’s price increase should be “dramatically higher” given the acquisition news.

Another bullish user said that Rumble's acquisition of Northern Data would position it to have the cloud capacity to service the U.S. government.

A third user pointed out the advantages of Tether’s backing, while also speculating that the cryptocurrency company would eventually buy out Rumble.

RUM stock has declined more than 9% in the past year.

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