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Salesforce’s data on Friday showed that Thanksgiving online sales in the U.S. rose 3% to $8.4 billion as of morning, as American shoppers try to snap up products at the lowest price during the all-important shopping period of the year.
According to Salesforce, Thanksgiving accounted for $35.6 billion in digital sales around the world, up 6% year-over-year. Salesforce expects Black Friday online sales in the U.S to rise 3% to $18 billion, compared to last year.
The company said that the biggest day of the year for online shopping would be Black Friday.
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