Strive ‘Firing On All Cylinders,’ Says CEO After Disclosing $80M-Plus Bitcoin Purchase

• The company now owns 21,356 BTC. 
• BTC is now trading around $80,318.59, recovering from lows of $56,000–$58,000 earlier this year. 
• CEO Matt Cole said in a social media post that the Bitcoin rally is just getting started and Strive is “firing on all cylinders.”

Shares of Strive Inc. (ASST) closed in the green on Monday and surged more than 9% overnight after the company revealed in a filing with the Securities and Exchange Commission that it had purchased 1,110 Bitcoin (BTC) at an average price of $73,409 per BTC, between Aug. 17 and Aug. 21.

This accounts for about $81.5 million worth of fresh purchases, bringing its total holdings to 21,356 BTC. 

“One year ago, Strive held zero Bitcoin. Today, we own more than 1 out of every 1,000 Bitcoin that will ever exist. With Strive firing on all cylinders, it’ll be fun to see how big the stack is one year from now,” CEO Matt Cole said in a post on X.

Cole Says Bitcoin Bull Market Is Just Getting Started 

In a separate post on X, Cole noted that Feb. 19 marked the bottom of the bear market for ASST stock, and that sentiment has since shifted dramatically. 

The CEO reiterated that even when pessimism around Strive was at its peak, the team remained confident in the long-term opportunity. The company understood the Bitcoin assets it owned, the amplification strategy it had built around them, and the strength of the team it had assembled, he added. 

BTC prices are now trading at around $80,318.59, recovering from lows of $56,000–$58,000 earlier this year. 

The conviction in the BTC strategy was reflected internally, with executives and directors buying shares with their own money, some directors leaving the board to join the company full-time, and the team maintaining unusually strong chemistry and belief in its ability to execute, Cole said. 

“Today $ASST is ripping and the broader vibes are high, but our focus hasn't changed. Bitcoin's bull market is just getting started; we have the amplification structure built to capitalize on it, and Strive is firing on all cylinders. Still all-in,” he said. 

ASST Stock Recent Performance

ASST stock’s one-year performance is bleak, with the company losing more than 77% of its value. 

However, the stock has surged more than 33% in 2026, clocking nearly 72% gains in just the last month. 

ASST Stock: Retail Stance

On Stocktwits, retail sentiment around ASST stock is in the ‘extremely bullish’ territory at the time of writing, with message volumes up more than 190% in the past 24 hours alone. 

One user said, “$ASST damn was down 50% for a long time averaged down and now almost a double up for me here! Crazy times!”

Another user said, “$ASST Strive absolutely destroying the BTC treasury space. Bull market is back!”

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