Trump Launches Perfume Collection, Calls It A Scent Of ‘Winning’

President Donald Trump announced a new range of perfumes bearing his name on Monday, adding to his growing list of business ventures despite concerns about a conflict of interest.

"Trump Fragrances are here. They're called 'Victory 45-47' because they're all about Winning, Strength and Success," he wrote on his Truth Social account on Monday.

The numbers 45 and 47 hold symbolic significance for Donald Trump, referencing his status as both the 45th and 47th president of the United States. When he launched his Trump Mobile service last month, the flagship plan was priced at $47.45 per month — a nod to both terms.

The limited-edition fragrances come in a black box with gold lettering for men and a red box with gold lettering for women. The bottles, which cost around $250, are designed to resemble Trump and also carry his signature.

Victory 45-47 is the second line of presidential fragrances; the first, called Fight, Fight, Fight, was released during the campaign. That scent's packaging featured a photo of Trump with his fist in the air, a reference to an assassination attempt against him last year.

Trump Fragrances "represent winning," Trump says in an ad video on his dedicated perfumes website. Victory 45-47 "blends rich, masculine notes," while the women's version offers a "sophisticated, subtly feminine scent," according to the description on the site.

The scent business, which will likely offer Trump modest financial gains and is seen as a self-promotion effort, adds to the growing list of businesses he is associated with.

Trump, whose family amassed significant wealth from real estate development in the mid-20th century, derives his income today from licensing deals, crypto projects, golf clubs, and other ventures.

The president has stated that he placed his business interests in a trust managed by his children to avoid conflicts of interest.

Shares of Trump Media and Technology Group (DJT), often seen as a proxy for investor sentiment surrounding President Trump, are down nearly 50% this year.

His second term in office and his policy decisions have led to significant market volatility. After a steep drop, the benchmark S&P 500 (SPX) is up 5.4% year-to-date. Meanwhile, the Stocktwits sentiment for the SPDR S&P 500 ETF (SPY), which tracks the index's stocks, has shifted from ‘Bullish’ to ‘Neutral’ and back to ‘Bullish’ over this period.

For updates and corrections, email newsroom[at]stocktwits[dot]com.

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