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Shares of Tesla, Inc. (TSLA) slipped 2% overnight late Sunday as the EV maker prepared for a new Model Y Performance for China, betting that more speed and premium positioning can help defend sales against BYD and fast-growing local rivals.
TSLA stock jumped nearly 4% last week, following a marginal gain on Friday.
The Shanghai-built variant appeared in China’s latest Ministry of Industry and Information Technology filings, with a disclosure period running from July 11 to July 17, CnEVPost reported. The vehicle has a listed top speed of 250 km/h, well above the 201 km/h limit of Tesla’s current China-market Model Y versions. It uses dual-motor all-wheel drive, with front and rear motors rated at 176 kW and 291 kW, respectively. Its 21-inch wheels, wider rear tires and LG Energy Solution-supplied ternary lithium battery further point to a performance-focused flagship.
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Tesla currently prices the Model Y in China from 263,500 yuan, or about $38,870, while the six-seat Model Y L costs 339,000 yuan. A Performance version would likely sit above the Model Y L as the lineup’s most expensive model.
The launch comes as Tesla struggles to regain momentum in its most important overseas market. The Model Y delivered 38,654 units in China in June, accounting for about 73% of Tesla’s local deliveries. First-half Model Y sales rose just 0.6% year over year to 172,513 units, while Model 3 deliveries fell nearly 28%. Meanwhile, Tesla’s overall China deliveries also declined 2.05% in the second quarter, marking a fifth consecutive quarterly drop.
Competition is also intensifying. BYD reported 397,292 passenger new-energy vehicle wholesale sales in June, while Leapmotor overtook Tesla China with 93,376 units. Nio and XPeng also posted their strongest monthly deliveries of the year.
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Tesla is also expanding its competitive push outside China. The company plans to open a 2,500-square-foot showroom on Knox Street in Dallas, within walking distance of a Rivian showroom, EV noted. The move comes as cooling U.S. EV growth forces brands to compete harder for showroom traffic and test-drive customers.
In South Korea, Tesla began rolling out FSD (Supervised) V14 Lite to eligible Hardware 3 Model 3 and Model Y vehicles on Friday. Tesla said that the update brings the “driving behavior” of Hardware 4-based V14 to older vehicles, adding improvements to navigation, parking, lane handling and pedestrian interactions. However, Tesla has acknowledged that Hardware 3 vehicles cannot reach unsupervised FSD because of hardware limitations.
On Stocktwits, retail sentiment for TSLA has been ‘bullish’ over the past month amid a 31% rise in 24-hour message volumes.
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One user said, “$TSLA FSD is the main story now, not just car sales. If the Robotaxi timeline holds, the valuation argument changes completely.”
Another user said, “Honestly I think the whole market has been consolidating for the TSLA optimus production.”
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So far this year, Tesla's stock has lagged its "Magnificent Seven" peers, making it the group's second-worst performer, down about 9%.
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