UPS Stock Buzzes With 200% Spike In Retail Chatter On Stocktwits: Retail Eyes Earnings For Tariff Fallout Clues

On Thursday, Bank of America downgraded the stock to ‘Underperform’ from ‘Neutral’ and revised its price target to $83 from $91 on de minimis impact.
A general view of the UPS, United Parcel Service logo on the side of a delivery van on January 20, 2025 in London, United Kingdom. (Photo by John Keeble/Getty Images)
A general view of the UPS, United Parcel Service logo on the side of a delivery van on January 20, 2025 in London, United Kingdom. (Photo by John Keeble/Getty Images)
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Updated Sep 12, 2025 | 8:33 AM GMT-04
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United Parcel Service (UPS) stock saw a nearly 200% increase in retail message count on Stocktwits over the last 24 hours, following Bank of America's revision of its rating on the stock. 

On Thursday, Bank of America downgraded the stock to ‘Underperform’ from ‘Neutral’ and revised its price target to $83 from $91, noting that it accounts for increased pressure on volume and costs following the end of U.S. de minimis exemptions.

Stocktwits users noted that the company’s earnings would provide crucial insights into how hard the Trump administration’s tariffs have impacted it. 

The company is expected to report its third-quarter results before the opening bell on October 28. 

Retail sentiment on United Parcel Service improved to ‘neutral’ from ‘bearish’ territory a day ago, with message volumes at ‘high’ levels, according to data from Stocktwits.

The ending of the de minimis exemption, a trade policy that allowed low-value imported goods to enter the United States without companies having to pay customs duties or taxes, is expected to impact peak air season for parcel services like United Parcel and FedEx.

The U.S. administration, in late August, ended the duty-free import of packages worth less than $800, a move that has now put large retailers, which shipped tons of clothing and footwear under this rule, in flux.

A bullish user on Stocktwits noted that United Parcel rose on Thursday despite the downgrade.

Shares of United Parcel were down marginally in premarket trading on Friday. Another user noted that the stock “seems too cheap” not to buy.

United Parcel shares have declined nearly 33% this year, as well as in the last 12 months.

For updates and corrections, email newsroom[at]stocktwits[dot]com.

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