Why Is Celsius Stock Rising Pre-Market Today?

Celsius Holdings Inc. (CELH) received a boost from Wall Street as Morgan Stanley analyst Eric Serotta upgraded the stock, citing signs of a strong growth rebound. 

The analyst upgraded the shares to “Overweight” from “Equal Weight” and revised the price target upward to $70 from $61, according to TheFly.

Following the upgrade, Celsius Holdings stock traded over 3% higher in Tuesday’s premarket and was the second-most trending equity ticker on Stocktwits. Retail sentiment around the stock remained in ‘bullish’ territory amid ‘high’ message volume levels. 

Morgan Stanley highlighted Celsius' renewed momentum following a period of stagnating market share in 2024. “Brand Celsius has returned to growth following last year's share slowdown,” said Serotta.

The stock experienced a 346% increase in user message count over 24 hours. A bullish Stocktwits user praised the company. 

The analyst believes the brand is entering a stretch where year-over-year comparisons will be significantly easier, particularly from December through early June. 

Serotta also emphasized that Celsius is not only recovering but could also exceed prior expectations for sales growth in the near term. Improved performance metrics could spark a fresh rally in the stock if topline numbers continue to climb faster than anticipated, he noted. 

The firm also noted that sales momentum at Alani, a competitor in the functional beverage space that Celsius acquired in April, remains strong ahead of a major distribution shift. Alani is set to join the PepsiCo Inc. (PEP) system starting December 1, which could further boost its expansion in the category.

Celsius Holdings' stock has gained over 115% in 2025 and over 81% in the last 12 months. 

Also See: Elon Musk Thanks Satya Nadella As Microsoft Welcomes xAI’s Grok 4 Model To Azure AI Foundry

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