Is ZETA Stock Mispriced? This Analyst Sees ‘Durable Advantages’ In ‘High-Growth, Cash-Generating’ Platform

• The brokerage said investors have “miscast - and mispriced” Zeta as a cyclical digital advertising company.
• BofA highlighted Zeta’s ability to consistently capture share of digital marketing and advertising budgets.
• On Thursday, CEO David A. Steinberg said ZETA partnered with OpenAI to support its advertising operations.

Shares of Zeta Global Holdings Corp. (ZETA) rose 3% in pre-market trading on Tuesday as bullish analyst sentiment and renewed confidence in the company’s long-term growth story lifted investor mood, while CEO David Steinberg’s optimistic remarks on strategic partnerships at a technology conference further fueled optimism around its expanding reach.

Sentiment around ZETA shares has been upbeat lately, with the stock rallying nearly 20% over the past three sessions.

BoFA Says ZETA Has Been ‘Miscast’ And ‘Mispriced’

BofA reinstated coverage of Zeta Global with a ‘Buy’ rating and $24 price target, according to The Fly. This implies a potential upside of 22% from current levels.

The brokerage said investors have “miscast - and mispriced” Zeta as a cyclical digital advertising company, but its fundamentals point to a high-growth, cash-generating platform with durable advantages.

Zeta’s ability to consistently capture share of digital marketing and advertising budgets is seen as a big positive by BofA.

BofA views ZETA’s ability to consistently capture digital marketing market share and advertising spending as key strengths supporting its long-term growth outlook.

ZETA’s OpenAI Partnership Deepens

Speaking at the J.P. Morgan 54th Annual Global Technology, Media and Communications Conference on Monday, CEO David A. Steinberg said the company has signed an agreement to partner with OpenAI and support its advertising operations.

“We’re gonna bring our enterprise clients into the OpenAI ecosystem, and we'll begin to serve ads there on behalf of our enterprise clients,” Steinberg said.

This builds on an earlier partnership with OpenAI. In January, Zeta Global and OpenAI partnered to develop Athena's agentic capabilities, Zeta’s AI-powered marketing platform.

What Is Retail Saying About ZETA?

Retail sentiment for ZETA turned ‘extremely bullish’ from ‘bearish’ a day earlier, while message volumes on the platform surged 2,650%.

One user said the stock’s upward momentum could take it towards $30.

Another user said if the company’s revenue keeps rising and free cash flow keeps improving, the stock could move much higher over the next few years.

ZETA shares have declined around 6% so far in 2026.

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