HIMS Stock Slides After Eli Lilly’s Discounted Single-Dose Zepbound Offering: Retail Investors Unfazed

Despite the potential threat from Lilly, Wall Street remains cautiously optimistic about Hims & Hers' prospects, with one analyst saying it continues to grow at over 40% annually even without significant contributions from GLP-1 drugs
The move by Lilly is seen as a significant challenge to GLP-1 compounders, including Hims & Hers, which recently entered the weight-loss drug market.
The move by Lilly is seen as a significant challenge to GLP-1 compounders, including Hims & Hers, which recently entered the weight-loss drug market. Photo courtesy: Hims & Hers
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Ramakrishnan M·Stocktwits
Updated Jul 02, 2025   |   8:31 PM GMT-04
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Shares of telehealth company Hims & Hers Health Inc. (HIMS) fell over 5% on Tuesday following news that Eli Lilly & Co. (LLY) is now selling single-dose vials of its popular weight-loss drug Zepbound at a steep discount.

Lilly’s Zepbound vials, priced at $399 per month, represent a 50% or greater discount compared to other incretin or GLP-1 medicines for obesity, as the company attempts to address ongoing supply shortages.

The move by Lilly is seen as a significant challenge to GLP-1 compounders, including Hims & Hers, which recently entered the weight-loss drug market.

Citi analyst Daniel Grosslight described Lilly’s pricing strategy as a "shot across the bow" for compounders, emphasizing the company's efforts to protect patients from counterfeit or unsafe knock-off versions of the drug.

Despite the potential threat from Lilly, analysts remain cautiously optimistic about Hims & Hers' prospects. Needham, which recently initiated coverage of HIMS with a ‘Buy’ rating and a $24 price target, acknowledged the increased volatility associated with the company’s GLP-1 offerings but believes that the impact will ultimately be more positive than negative.

Needham said Hims & Hers continues to grow at over 40% annually, even without significant contributions from GLP-1 drugs, boasting over $1 billion in revenue with multiple growth opportunities.

HIMS sentiment and message volume Aug 27.png
HIMS sentiment and message volume Aug 27

On Stocktwits, retail sentiment for HIMS shifted from ‘bearish’ to ‘neutral’ (53/100), with several watchers expressing confidence in the company's long-term growth potential beyond the GLP-1 segment.

One user pointed out that GLP-1 drugs represent less than 10% of Hims & Hers’ entire drug portfolio, highlighting the company’s diversified product mix.

Earlier this month, Hims revealed it was set to buy a U.S.-based compounding pharmacy for approximately $31 million, in line with its strategy of offering copycat versions of popular weight-loss drugs, including those from Novo Nordisk (NVO).

Despite the challenges posed by larger competitors like Lilly, Hims & Hers’ strong Q2 performance, which exceeded Wall Street expectations, showed the beat was driven by surging demand for its weight-loss medicines.

The company also raised its 2024 sales forecast to a range of $1.37 billion to $1.40 billion (from an earlier guidance of $1.20 billion to $1.23 billion), signaling confidence in its continued growth and market presence.

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