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ET MES 2026: Going beyond live matches to unlock the total cricket opportunity
Cricket has emerged as one of India’s most powerful media investment platforms, with the IPL reaching over 650 million viewers and valued at Rs 1.5 lakh crore, growing at 12–13% annually. At the ET Media and Entertainment Summit 2026, industry leaders discussed how brands can unlock its full potential amid shifting consumption patterns. While scale remains unmatched, engagement is increasingly fragmented, with fans watching only brief portions of live matches and consuming more content through highlights and digital platforms. The panel, featuring leaders from Angel One, Sintex, Apollo Tyres, Google India and WPP Media, agreed that the IPL drives impact across the marketing funnel, supporting both brand building and performance. They emphasised the need to treat cricket as a year-round ecosystem rather than a seasonal burst, leveraging emotional connection alongside data. Beyond consumer reach, cricket also builds stakeholder confidence, reinforcing its value in an era of fractured attention.
cityfalcon.com·1mo ago
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Apollo Tyres to invest Rs 5,800 cr to expand capacity in Andhra Pradesh
Apollo Tyres announced a significant Rs 5,810 crore investment to expand its Andhra Pradesh manufacturing facility, aiming to boost passenger car radial capacity by 52% and truck and bus radial capacity by 82% by 2029. This expansion is driven by anticipated market demand and follows a strong third-quarter performance with a 40% net profit increase.
cityfalcon.com·2mo ago
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Stocks in news: Trent, BPCL, Bajaj Finance, Mankind Pharma, Apollo Tyres
Indian markets surged on Tuesday, buoyed by a significant trade pact with the US. The Nifty's strong rebound suggests a potential trend reversal post-Budget sell-off. Several companies like Trent, BPCL, and Bajaj Finance are in focus today due to Q3 results and strategic announcements, with BPCL notably increasing its capex plans.
cityfalcon.com·2mo ago
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BCCI signs Rs 270 crore sponsorship deal ahead of IPL 2026; know more
New Delhi: The BCCI has secured a lucrative Rs 270 crore sponsorship deal from Google’s AI platform Gemini ahead of the 2026 Indian Premier League (IPL). Gemini’s rival ChatGPT is one of the sponsors of the ongoing Women’s Premier League. “The deal is for three years and reinforces IPL’s global appeal,” a BCCI official told PTI. The BCCI had to look for a new jersey sponsor last year when the Indian government banned real money gaming platforms like Dream11. Eventually, Apollo Tyres replaced Dream11 as the jersey sponsor, securing the rights for Rs 579 crore. Tata Group holds the title sponsorship rights for the IPL, the world’s biggest T20 league. The latest sponsorship involving Gemini indicates the growing interest of AI platforms in Indian cricket. Back in November when ChatGPT’s association with WPL was announced, BCCI secretary Devajit Saikia had spoken about the significance of the partnership. “From global leaders in AI, manufacturing and beverages to trusted Indian consumer brands, this partnership mix will play a critical role in shaping the fan experience and supporting the growth of women’s cricket,” he had said.
cityfalcon.com·2mo ago
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Algorhythm Holdings Announces Major SemiCab Contract Expansion with Apollo Tyres | RIME Stock News
SemiCab’s expanded Apollo Tyres agreement adds managed transport on 20 lanes across India, with capacity for $2.5M a year; Apollo posts $5B sales.
cityfalcon.com·3mo ago
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