Reliance Industries' strategy in India's fast-moving consumer goods sector is to focus on the "600 million consumers at the mass end and work closely with neighbourhood stores by giving them margins at today's cost", said T Krishnakumar, director of Reliance Consumer Products (RCPL), the group's FMCG division."India has a 1.4 billion population, plus or minus. Then, we have a core middle class. And then about 600 million consumers. We want to make quality products for these consumers," Krishnakumar said in an exclusive interview with ET. "Nobody has tried to enter this space nationally with a clear approach; regional and local players have tried but they have not been able to sustain."In contrast, most consumer companies, such as HUL, ITC, Nestle and Dabur, have been focusing on premiumisation for higher margins.Reliance's consumer business, which started operations in 2022 as a wholly owned subsidiary of Reliance Retail Ventures, has acquired more than 15 brands since then-Campa Soft Drinks being among the first ones.