PCM is a direct marketer of technology products, services, and solutions to businesses, government, educational institutions, and individual consumers. It offers its products, services, and solutions through its sales force and field service teams and direct marketing channels. The company also utilizes distinctive full-color catalogs under the PCM, MacMall, and PCMG brands and their websites pcm.com, macmall.com, pcmg.com, and other promotional materials. PCM provides solutions for its customers’ technology needs and its business model also provides significant leverage to technology manufacturers. Through the company, technology manufacturers are able to reach multiple customer segments, including consumers, small and medium sized businesses, large enterprise businesses, as well as state, local, and federal governments and educational institutions. PCM’s model also facilitates an efficient supply chain and support mechanism for manufacturers by using a combination of direct marketing, centralized selling, and support and centralized product fulfillment. The company was founded in 1987 and is based in El Segundo, California.