KabX
$ROOT is expanding its Premium Assistance Program into its NINTH state! 🚀
The program allows participating third parties to pay all or part of a customer's insurance premium.
Think about the advantage when paired with an auto manufacturer. When someone buys a vehicle, insurance is another major expense. If the manufacturer covers that premium through $ROOT, it effectively lowers the customer's cost of ownership. If fully covered, the customer gets insurance at no additional cost for that period.
It's a win for the customer, an added selling point for the manufacturer, and another customer acquisition channel for $ROOT.
Hyundai seems like the likely partner behind the Kansas filing, given the existing relationship, but the memo only identifies a top 5 vehicle manufacturer. It could still be someone else! 👀
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