SHOPERSTOP.NSE

Shoppers Stop Ltd

Mumbai (Maharashtra) [India], February 24: Shoppers Stop, India's premium fashion, beauty, and gifting destination has relaunched its Juhu store, marking a significant milestone in the brand's premiumisation journey. Positioned as one of the most elevated formats within its network, the Juhu store reflects Shoppers Stop's commitment to delivering premium, refined, immersive, design-led retail experiences for discerning consumers.

Indian shares fell on Wednesday, extending losses after their steepest drop in over eight months in the previous session, as global trade and geopolitical woes continued to fuel foreign selling. The Nifty 50 fell 0.3% to 25,157.5 while the BSE Sensex eased 0.33% to 81,909.63, both logging fresh three-month lows. The indexes fell 1.4% and 1.3% on Tuesday. Asian stocks extended losses to a third session amid mounting tensions over President Donald Trump’s threats to acquire Greenland and reignite a trade war with the European Union. Weak domestic earnings, marked by misses from heavyweights such as Reliance Industries and ICICI Bank, and foreign outflows have also dragged Indian shares. Twelve of 16 major sectors logged losses. The small- and mid-caps lost 0.9% and 1.1%, respectively, to close at eight-month and three-month lows. “A wave of global turbulence has washed over domestic equities, dragging markets lower, not because of weakening fundamentals at home, but due to a dramatic shift in global risk appetite,” said Deven Choksey, managing director at DRChoksey FinServ. “As U.S. bond yields rise and geopolitical tensions escalate, fueled by fresh tariff threats, investors worldwide are racing to de-risk their portfolios, unleashing a renewed bout of foreign outflows from India”.

Indian shares fell on Wednesday, extending losses after their steepest drop in over eight months in the previous session, as global trade and geopolitical woes continued to fuel foreign selling. The Nifty 50 fell 0.3% to 25,157.5 while the BSE Sensex eased 0.33% to 81,909.63, both logging fresh three-month lows. The indexes fell 1.4% and 1.3% on Tuesday. Asian stocks extended losses to a third session amid mounting tensions over President Donald Trump’s threats to acquire Greenland and reignite a trade war with the European Union. Weak domestic earnings, marked by misses from heavyweights such as Reliance Industries and ICICI Bank, and foreign outflows have also dragged Indian shares. Twelve of 16 major sectors logged losses. The small- and mid-caps lost 0.9% and 1.1%, respectively, to close at eight-month and three-month lows. “A wave of global turbulence has washed over domestic equities, dragging markets lower, not because of weakening fundamentals at home, but due to a dramatic shift in global risk appetite,” said Deven Choksey, managing director at DRChoksey FinServ. “As U.S. bond yields rise and geopolitical tensions escalate, fueled by fresh tariff threats, investors worldwide are racing to de-risk their portfolios, unleashing a renewed bout of foreign outflows from India”.

Indian consumers exhibit a blend of tradition and modernity, a paradox evident in the aviation sector's response to crises and the retail shelf's coexistence of heritage and new-age brands. Brands like Shoppers Stop and Bikaji Foods are adapting by prioritising loyalty, personalised experiences, and understanding nuanced consumer behavior to ensure long-term success.

Indian consumers exhibit a blend of tradition and modernity, a paradox evident in the aviation sector's response to crises and the retail shelf's coexistence of heritage and new-age brands. Brands like Shoppers Stop and Bikaji Foods are adapting by prioritising loyalty, personalised experiences, and understanding nuanced consumer behavior to ensure long-term success.

In an exclusive interview, Jiten Mahendra from Shoppers Stop reveals the relentless pressure of keeping a 34-year-old brand constantly relevant in India's volatile retail market. They trash vanity metrics like 'share of voice' in favor of measuring customer loyalty through engagement frequency. The strategy for balancing tactical sales and long-term equity involves strictly upholding the brand’s core values like experience, exclusivity and engagement—while leveraging AI for hyper-localised, curated in-store experiences and preparing for the inevitable disruption of hyperlocal e-commerce.

In an exclusive interview, Jiten Mahendra from Shoppers Stop reveals the relentless pressure of keeping a 34-year-old brand constantly relevant in India's volatile retail market. They trash vanity metrics like 'share of voice' in favor of measuring customer loyalty through engagement frequency. The strategy for balancing tactical sales and long-term equity involves strictly upholding the brand’s core values like experience, exclusivity and engagement—while leveraging AI for hyper-localised, curated in-store experiences and preparing for the inevitable disruption of hyperlocal e-commerce.

Top retailers including Reliance Retail, Shoppers Stop, Arvind Fashions, Titan, and Aditya Birla Fashion plan aggressive store expansion to tap rising consumer demand. After years of closures to conserve cash, companies are resuming rollouts, focusing on optimally sized, modern outlets to attract younger shoppers amid stabilising operations and revived spending sentiment.

Top retailers including Reliance Retail, Shoppers Stop, Arvind Fashions, Titan, and Aditya Birla Fashion plan aggressive store expansion to tap rising consumer demand. After years of closures to conserve cash, companies are resuming rollouts, focusing on optimally sized, modern outlets to attract younger shoppers amid stabilising operations and revived spending sentiment.