BARK, Inc. is a dog-centric company, engaged in making products, services, and content for dogs. Its omni-channel brand, BARK, serves dogs in the following categories: Fun, Food, Health, and Home. It operates through the Direct to Consumer and Commerce segments. The Direct to Consumer segment is composed of subscription-based products delivered on a monthly basis. The Commerce segment refers to the sale of BARK products in retail stores and other e-tailers. The company was founded by Matt M. Meeker, Henrik Werdelin, and Carly Strife in 2012 and is headquartered in New York, NY.