It’s that time of year again when everyone shares their predictions for the year ahead. And it’s not just people. Companies are getting in on the action.
Today we’re looking at Pinterest’s predictions for 2023, which offers insights into the future trends its users are helping form. 📝
Within the report was a section related to Financial Services.
Here was the conclusion: “Gen X and Millennials will seek new ways to gamify their finances, searching for budget challenges and savings games. Who said finances can’t be fun?”
Driving that conclusion was an uptick in the following search terms:
- 1000 savings challenge (+185%)
- Bi-weekly savings challenge (+355%)
- Budget challenge (+135%)
- Envelope challenge savings (+155%)
- 100 envelope challenge (+145%)
The pandemic helped drive more interest in the stock market and investing. But given 2022’s horrific market performance and many everyday people worried about a recession in 2023, a trend focused on saving money seems like a solid bet. 💰
What that means for individual stocks or investment opportunities remains to be seen. But what’s clear is that keeping track of consumer trends is an integral part of many investors’ processes.
You can read the full report for more insights into what they’re expecting. And we’ll have to wait and see if the trends of its users set the tone for the rest of the year. 🤷