Sui Lists On Robinhood, Crypto Token Struggles To Break Resistance

Sui (SUI) began trading on Robinhood (HOOD) on Tuesday, giving the layer-1 token broader retail access. 

The listing comes as SUI trades at $3.56, down 0.3% in the past 24 hours and retreating from the $4 level that has capped recent gains.  The token had climbed steadily over the past three months, sparking optimism that it could set a new all-time high. However, SUI’s price is currently 33.2% below its peak $5.35, seen in January. On Stocktwits, retail sentiment around the crypto token remained in ‘bearish’ territory.

Meanwhile, Robinhood’s stock dipped nearly 4% in morning trade, but retail sentiment on Stocktwits trended in ‘bullish’ territory. 

The momentum behind SUI comes as institutional interest in the crypto token is gathering pace. SUI recently saw the launch of its first dedicated treasury, a move viewed by some traders as a pivotal step for adoption. Mill City Ventures (MCVT) raised $450 million to establish an SUI-based cryptocurrency treasury strategy in late July. Mill City’s stock fell as much as 7.5% in morning trade on Tuesday, with retail sentiment on Stocktwits trending in ‘bearish’ territory.

While no SUI ETFs are currently approved or trading in the U.S., filings from major asset managers are already in play. In June, Nasdaq submitted a 19b-4 filing with the Securities and Exchange Commission (SEC) to list the 21Shares SUI ETF, a spot product that would track the token directly. The SEC review process, which can extend up to 240 days, sets a potential decision deadline of Jan. 18, 2026. 

Canary Capital has also filed for an SUI ETF, with its own review deadline expected around late December 2025. The regulator’s decision-making may be influenced by broader crypto ETF developments, with several pending rulings now pushed to October 2025.

SUI’s price has fallen 12.8% over the past month, but gained 317% over the past year.

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