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Apple Inc. (AAPL) shares hit a fresh all-time high of $288.61 on Wednesday on optimism surrounding the sales of the iPhone 17 series.
According to the research firm IDC, the consumer tech giant is projected to ship roughly 247.4 million iPhones by the end of the year, the highest in the product’s 18-year history.
Apple shares pared some of their gains and were up 0.1% at the time of writing. Retail sentiment on Stocktwits around the company trended in the ‘bullish’ territory.
Bullish Stocktwits users rooted for the stock to go up further.
IDC noted that demand has soared, especially in China, where the iPhone 17’s popularity triggered a dramatic rebound in Apple’s performance.
Additionally, Counterpoint Research’s report last week highlighted that Apple is poised to reclaim the top spot in worldwide smartphone shipments, surpassing Samsung Electronics for the first time in 14 years.
On Monday, Apple announced that Amar Subramanya will lead its AI efforts as the company looks to speed up the development and deployment of artificial intelligence technologies. This comes as the company aims to give a boost to the development of its AI-powered Siri, expected to be launched in early 2026.
Wedbush Securities managing director, Dan Ives, said that Apple’s new AI hire represented “the right hire at the right time,” adding that the “clock [is] ticking on Apple’s AI strategy heading into next year.”
Apple’s stock has gained about 6% over the past month, in contrast to peers like Microsoft, which declined 7% over the same period.
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